Project Overview:
Holyland Marketplace, an online store selling mainly Christian and Jewish religious items and paraphernalia, partnered with Thrive Internet Marketing Agency to grow its online customer base. Despite an extensive product catalog and a loyal customer base, the brand struggled to effectively reach and convert new audiences through paid social channels.
Thrive has been the driving force behind Holyland Marketplace’s paid social media success. Our team’s creative strategies and data-driven optimization efforts delivered an impressive 558% increase in purchases and a 280% boost in conversion rate.
In addition to the continued campaign success, Thrive has built a strong foundation with the client by fostering an open and transparent partnership and ensuring its needs were consistently met.
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The Results:
+558%
Purchases
-47%
Cost Per Acquisition (CPA)
+50%
Return on Ad Spend (ROAS)
+280%
Conversion Rate
Through Thrive’s strategic approach, Holyland Marketplace experienced remarkable improvement in its eCommerce performance.
A year-over-year comparison (January – October 2023 vs. January – October 2024) showed an impressive 280% boost in conversion rate and a 50% uptick in return on ad spend (ROAS). Thrive also successfully increased purchases by 558% while reducing the cost per acquisition (CPA) by 47%.
By constantly testing and refining the campaign, the team consistently drove better performance and delivered a significant return on investment (ROI).
Since launching the ad campaign we’ve seen remarkable growth in the client’s social media engagement and conversions:
- Sessions: 245%
- Sessions via Social Referral: 188%
- Conversions: 100%
- Average Session Duration: 142%
- Users: +52%
- New Users: +88%
Our paid social media efforts generated an impressive $35,948 purchase conversion value.