Project Overview:
This family-owned and -operated all-natural products company was established in 2017 to help more people jumpstart a healthier lifestyle. The company has over 160 retail stores across the United States and produces more than 150 organic wellness and personal care products.
With more people switching to all-natural products, the company wanted to level up its social media marketing efforts to reach more interested audience segments, grow its customer base and increase website traffic and purchases over time. The client needed Thrive Internet Marketing Agency’s assistance to launch social media advertising campaigns focused on building brand awareness and increasing conversions.
Within the first 14 months of the partnership, Thrive organized and launched a full-funnel approach to digital advertising and drove lower-level actions with already engaged audience segments. Overall, our paid social media efforts generated a 80% increase in total engagements and a 73% increase in website purchases.
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The Results:
+42%
Total Clicks
+80%
Total Engagements
+73%
Website Purchases
+85%
Return on Ad Spend (ROAS)
Thrive’s social media advertising team launched various ad campaigns to exceed the client’s engagement goals. After gaining a solid understanding of its conversion funnel, Thrive steadily increased the company’s return on ad spend (ROAS) month-over-month and delivered an 85% increase in ROAS year-over-year (YoY).
Since launching the ad campaign we’ve seen remarkable growth in the client’s social media engagement and conversions:
- Sessions: 245%
- Sessions via Social Referral: 188%
- Conversions: 100%
- Average Session Duration: 142%
- Users: +52%
- New Users: +88%
Our paid social media efforts generated an impressive $35,948 purchase conversion value.